About us

Dopamine without
the scroll

Technology made it easier to communicate, but harder to connect. So we made it our mission to bring it back. XOXO isn't just a brand - it's a rebellion against disconnection. And we're just getting started.

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

Memories

Connection

Honesty

Laughter

Growth

MEET THE FOUNDERS

Two paths, one mission

XOXO was founded by Danielle Theobald and Robert Bastow-Page, who craved deeper, more meaningful conversations. While traveling the world, they saw how technology made communication easier but real connection harder.

Danielle Theobald

Danielle Theobald

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Robert Bastow-Page

Robert
Bastow-Page

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Danielle Theobald

Danielle Theobald

Co-founder of XOXO

"I've never been one for small talk - I want the kind of conversations that crack you open, make you think, and leave you feeling truly seen."

Connection has always been everything to me. Whether it's late-night heart-to-hearts with friends, deep chats with strangers on my travels, or the raw conversations that make me reimagine who I could be, I've always craved more than surface-level. I believe the best moments in life come from being real, from asking the questions most people shy away from, and from allowing ourselves to be fully understood.

But I also know that meaningful connection doesn't always come easy. Most people want to go deeper - but don't always know how. That's why I created XOXO Sets - to break through the small talk, spark the conversations that actually matter, and bring people closer in a world that too often keeps us disconnected.

So I'll leave you with this - what are you most afraid of losing? Because the answer to that question? It says more about you than you think.

Robert Bastow-Page

Robert Bastow-Page

Co-founder of XOXO

"Real connection isn't about where we're from or what we do – it's about who we are, what we stand for, and what truly matters to us."

I left England at 21 years old to explore the world, traveling to 45+ countries and meeting people from all walks of life. At first, every conversation felt exciting - new cultures, new perspectives, new ideas. But over time, I noticed the same conversations kept repeating. They stayed on the surface, lacking depth and meaning.

When I returned home, I saw it even more clearly - many conversations weren't just repetitive, they were empty. Instead of discussing dreams, ideas, or personal growth, people gossiped, talked about others, and avoided what truly mattered.

Wanting to change this, I co-founded XOXO - a game designed to help people break past small talk, ask better questions, and create space for real connection. It's about making conversations deeper, more meaningful, and focused on what truly matters.

OUR MISSION

Rebuilding what social media took away

In a world of endless scrolling and surface-level interactions, we’re bringing connection back - real, unfiltered, and meaningful. XOXO isn’t just a game; it’s a movement to spark deeper conversations, strengthen relationships, and break free from the digital noise.

  • style

    Break the small talk loop

    Forget the ‘How’s your day?’ autopilot. Our games are designed to spark raw, unfiltered conversations - the kind that stay with you long after the cards are put away.

  • forum

    Conversations that change you

    Each question isn’t just a prompt - it’s a portal. A doorway to self-discovery, to growth, to deeper understanding of yourself (and others) in ways you never imagined before.

  • phone_iphone

    More presence. Less scrolling.

    We make connection simple again. No distractions, no algorithms - just honest, meaningful human moments that make life richer, one conversation at a time.
    Deeper connections and Deep Meaningful chat card games

    THE PROBLEM

    Connection has been hijacked

    We live in a world where ‘connection’ means WiFi signals, DMs, and double taps. But tell us - when was the last time you had a conversation that actually made you feel something?

    Most interactions are copy-paste. 'How are you?’ 'Busy.’ 'What’s new?’ 'Not much.’ We talk more than ever but somehow say less. Relationships get stuck in the loop of surface-level check-ins, while the real stuff - the fears, the dreams, the late-night ‘what ifs’ - gets lost in the noise.

    At some point, we forgot how to connect beyond a screen. And that? That’s the problem.

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    Deeper connections and Deep Meaningful chat card games

    THE SOLUTION

    Forget the likes. Chase the depth.

    Real connection doesn’t happen in a comment section. It happens in the moments that make you stop, think, and feel. That’s where XOXO comes in.

    Our games break through the noise - past small talk, past autopilot conversations, straight into the stuff that actually matters. With the right questions, the right energy, and the right people, talking deeply becomes effortless.

    Because connection isn’t something you scroll for. It’s something you create.

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